Juan José Báez is a Dominican illustrator, graphic designer, and visual storyteller with more than 15 years of experience shaping brands, campaigns, and creative projects across the Caribbean. With This Side Up, he takes a bold step into the world of fashion as a medium for art, creating unique scarves that blend illustration, identity, and intention. Every collection is designed from scratch, starting with hand-drawn illustrations that reflect his love for detail, symbolism, and color. Inspired by Dominican culture, nature, architecture, and everyday moments, Juan José transforms stories into patterns and textiles that people can wear, collect, and connect with. His scarves are made in limited editions and produced with great care—each piece designed not only to be beautiful, but meaningful. Whether tied around your neck, framed on your wall, or gifted to someone special, a This Side Up scarf is a personal statement: joyful, elegant, and unapologetically original. Juan José believes that art doesn’t have to live only on walls—it can move with you, speak for you, and become part of who you are.