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This Side Up is a contemporary design studio where art, storytelling, and craftsmanship come together through thoughtfully designed objects inspired by the Caribbean.

Founded by Dominican illustrator and designer Juan José Báez, every collection begins as an original illustration and evolves into limited-edition pieces created to be lived with, worn, and collected. From luxurious silk scarves and embroidered garments to home fragrances and lifestyle accessories, each object celebrates nature, travel, architecture, and the vibrant identity of the Dominican Republic.

Our collections transform places, memories, and biodiversity into timeless designs, produced with exceptional materials and meticulous attention to detail. Every piece is created not simply as a product, but as a lasting expression of art and culture.

Welcome to a world where every object tells a story.